a mass customized future
Special thanks to my dear instructor and mentor Kevin Beard
Who runs 3 times a week.
A novice runner
who runs twice a week.
An experienced runner
who runs everyday.
After 2 weeks of running, I started to have blisters on my heel. It was caused by excessive friction during running.
Blisters are caused by:
My shoe is not perfectly fit my foot. Therefore, every time I push forward, my shoe will fall behind. when I strike again and again, constant rubbing happens between my shoe and my heel.
The mid-sole is where the core technology happens. It is a group of individual hexagonal springs.
Different material strength and structure density is applied according to individual running parameters.
Heel counter design is based on the shape of the customer’s ankle and the support they need and their preference.
Design of the friction texture under foot is based on the physical analysis of the friction force the customer needs.
Toe box design is based on the analysis of the collected customer foot shape and their own preference.
From sketch to mock-up to 3D model to prototype.
Mock-ups help me to understand the concept myself while presentations help me to sell the story to others.
Rhino & Grasshopper plug-in.
@Fall 2016, I was invited to start an internship at VF corp (VANS, Timberland, The North Face...), Global Innovation Center. I was mainly working on parametric design on footwear.
@Summer 2017, I was introduced to VANS as a parametric consultant and worked with the team on a parametric solution for their innovative footwear.
Throughout the journey, I found huge potential to bring parametric design into product design. I believe the next revolution in the consumer industry will be led by data science, artificial intelligence, parametric design and automative manufacturing.
In this process, designers should take the lead and become the ones who connect all the dots with their deep empathy to the customers and their observation of human needs.
longtao wang @ Jan 14th 2018