CONCRETE

Wine package
2-week Project

“Concrete” Brand


Concrete is a wine brand. All of its products are fermented in a concrete tank.

Concrete tank is not a new fashion. However, when it meets new world technology, it results in a rich, layered, juicy, textured wine that explodes with flavor in the mouth - delivering the patent - pending flavor profile thy call the "Vertical Palate."

Continuation


The fermenting process in a concrete tank creates a very special textured flavor. What if we continue to store the wine in concrete to enhance the textured flavor? It is also a continuation in the concept level which makes the product truer to its conceptual origin.


Confliction


Concrete as a package material is the opposite of glass. Glass is transparent while concrete is grey. Glass is empty while concrete is full. Glass is hard while concrete is soft. Glass is pure while concrete is lively.


Confliction


Concrete as a package material is the opposite of glass. Glass is transparent while concrete is grey. Glass is empty while concrete is full. Glass is hard while concrete is soft. Glass is pure while concrete is lively.

Model Making

Casting

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