KINGSTEA
Tea Package (12-week project)
Who, Where, What?
The product targets on office workers who need some relief in tea ceremony but only have limited time.
Pain Point
Many friends have told me they have troubles measuring the right amount of tea leaves to put into the cup every time. This is where the cap can become a measuring tool
The Moment - "茶则""Cha Ze"
Cha Ze is a traditional tea scoop in Chinese tea ceremony (It is also borrowed by Japanese tea ceremony). The beauty of the experience is in the ease of pouring tea into the tea pot. And this experience is what I want to provide to my customers.
